Author Jeanette Cooper

Book Marketing: Five Tips for Successful Online Book Promotion

http://www.selfpublishebooks.com/book-marketing.html

Book Marketing

Whether your book is self-published or published by a major publisher, take charge of book marketing by following the five tips below. Even if your book has been picked up by a major publishing house, they may do little in terms of book promotion. You have poured your heart and soul into your book, so don't drop the ball when it comes to publicity.

Five Book Marketing and Book Promotion Tips:

1. Search online for newsletters and web sites that address the target audience for your book. Contact the publisher of the newsletter or owner of the web site and send them a press release about your book. Some web site owners may be willing to consider your book for review. Rather than just sending them your book, contact them first to verify their mailing address. If your book is an ebook, offer them a complimentary download in exchange for a book review.

2. Find newsgroups that cater to your target audience and use your book marketing skills to let them know about your book by answering their questions and then posting information about your book as part of your signature line. Do not post a blatant ad about your book. Be helpful rather than solicitous.

3. Although it may be expensive to do book marketing in the offline world, the online world is full of opportunites. Many of today's bestselling authors first garnered notice in the online world by achieving success on Amazon. Do all you can to achieve this by promoting your book page on Amazon.

4. Kick off your online publicity by getting friends and family to read your book. ask them to spread the word. Have them select ten people from their email address book--friends, family or acquaintances--and send them a short email about your book.

5. Create excerpts of your book and submit them for publication in online newsletters. Make sure to include an author profile at the end that tells readers where they can purchase your book online.

Now that your book is written, turn your attention to book marketing and promotion. Read about book promotion products and services that have helped me to sell my book. Resolve to do a little every day. Each day, contact two publishers of online newsletters or post an answer to someone's question in an online forum making sure to include your book title and where it can be purchased online in your signature line. Whatever you do, commit to doing book marketing for at least two years after your book comes off the press. After pouring your heart and soul into your book, make a commitment to doing the same with book promotion.

Note: One of the most important things that authors fail to do is build a web site that draws targeted readers to your site. Learn how to do so by reading the article below. Don't just put up a web site that will only be visited by your family and friends. Build a site that will actually draw interested readers who will want to buy your book, so you'll get book sales while you sleep. The toolset I recommend and the one I use myself does not require any technical knowledge.

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